Press Releases are a very important way to distinguish or differentiate your company in the public’s view of your company. Most companies already understand this strategy and in one way or another they have used press releases to make special announcements or they have responded to some event. Today, with the internet press releases can be used in a myriad of ways that will assist in your search engine optimization efforts.
So how can it be done? How do you compliment your San Jose SEO campaign with press releases? The press release campaign online is very different than your standard press release through traditional print media sources. If I working on a press release in San Jose, I would probably distribute the PR to all of the local papers of course and then issue a second wave of press releases to my local publications and neighborhood publications. None of these are really going to assist with my search engine optimization in San Jose, although by making mention of my website inside the press release I would probably receive some “direct traffic” from the release. Direct traffic, in this case, would be short-lived and not give a permanent backlink to my website. So, to answer my questions in the beginning here, I would distribute my press releases online to services on the web that enable you to link the content in the press release to your website. By adding one or two useful links in the article to your website or URL’s within your website, you will be assisting your Google PageRank and overall linking strategy which will affect your keyword position in the leading search engines.
Using distribution services is important because these sources of news usually already have a high page rank. So when they release the press release, usually the article will start to show in the top of the search engines for the keyword that you targeted throughout the article. So for example, if we released a press release on “San Jose Internet Marketing” and we submitted the release with this keyword to the major online PR services, our article might likely show up for this search term through the PR sites. If someone searches for this term online and finds the article before they find our site, it is likely that they will click on our site within the article or perhaps one of the hyperlinked key phrases inside the article. The nicest part of this press release is that it does not get thrown in the trash with the daily paper, it remains online pointing at our site for as long as the press release service keeps it up!
These online PR services can cost anything from $1 up to $325.00 and they all seem to offer different programs. What I mean is that some are enhanced for SEO Company San Jose CA purposes while some of the better performing services like prweb.com and prnewswire.com are a little more traditional with their services. Remember to follow Google’s guidelines when creating your press release, you will want to establish a release that has useful content and that is not stuffed with keywords. So a couple of examples of releases that might work for your business would be the announcement of a new location, a new service or product that your company is releasing or perhaps you are speaking at a trade show or industry event.