Postal tubes

How to Buy the Best Postal Tubes at Affordable Prices?

Postal tubes are used for various purposes related to packaging. Packing and transporting of fragile items becomes easier with postal tubes. Delicate items can be packed properly before they are shipped to a different location. eCommerce website owners use postal tubes for packing and sending posters, maps, artwork, and blueprints. It is important to invest in high quality cardboard tubes to ensure safe delivery of the items. Important documents can be packed into mailing tubes before they are shipped. It ensures safe delivery of the rolled items.

Most of the reputed manufacturers offer postal tubes in different shapes and sizes. Look for trustworthy suppliers who sell tubes that are designed to perfection. Business owners should transport A3 or even A4 sized documents in mailing tubes. Search for professional finish postal tubes that are durable.

Postal tubes

Environment-friendly postal tubes are the need of the hour. They come with secure end caps, and the mailed items can be protected at each and every step of the journey while transportation. Whether you need packaging solutions for electronics or medical applications, it is essential to buy the best quality cardboard tubes for packaging the supplies.

Some manufacturers and supplies offer customized postal tubes as per the customers’ exact requirements. Large sheets of cardboard and thick sheets of paper are cut into thin ribbons. They are spiral-bound and measured and cut into the tubes. Water-proof and water-resistant cardboard tubes are used for heavy-duty applications. One can look for the tubes that are resilient to humidity and can withstand high pressure and temperature. As cardboard is porous, the tubes can be used for various purposes.

Think of all the factors while buying postal tubes for your business. Discuss your requirements with a few experts and get suggestions. They would be able to provide you with the best suitable solutions matching your exact business needs. Paper tubes are available in different colors, designs, and patterns. You can get your business logo printed on the tubes. Look for light-weight and decorative cardboard tubes for packaging.

Article Source https://www.curran.co.uk/how-to-buy-the-best-postal-tubes-at-affordable-prices/

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insider threat program

Insider Threat A Beginners Guide

What your company spent years to develop can be lost in an instant at the hands of one bad intentioned employee. The statistics on employee theft of intellectual property (IP) paint a dark portrait of what employees do when disgruntled, moving on, or stockpiling for a rainy day. William Evanina, the U.S. government’s National Counterintelligence Executive in the Office of the Director of National Intelligence says, “As a corporate leader, the single most important investment in protecting your proprietary information and sensitive trade secrets is developing a viable and enterprise-wide insider threat program”.

To paraphrase the well-worn mantra on hacking and apply it to the pandemic of Insider Threat: There are two types of companies, those whose employees have already stolen IP, and those who simply don’t know it yet.  No matter where your company is along its journey toward an effective insider threat program, success or failure is measured by the last harmful egress of research, formulas, algorithms,  strategies, service manuals, or other critical business information (CBI). Whether your effort to detect, deter, and prevent CBI loss has become an industry model or is still a nascent vision, three common components can help build a new plan or help review and adapt a mature program.

Security professionals exploring insider threat fundamentals can take a lesson from first year journalism students. Budding reporters are trained to instinctively repeat basic questions designed to get to the truth, and three of those questions drive formation of all Insider Threat programs: “What?”; “Where?”; and, “Who?” Security leaders should make it their practice to ask these three questions of their staff, key partners, and operational components of their companies. What is it that most merits protection? Where is this most critical information located, physically and in cyber space? Who amongst us requires regular access to CBI?

insider threat program

As the past head of counterintelligence for the FBI, a former corporate security executive for one of the world’s largest companies, and now a risk management consultant, it no longer surprises me to hear new security professionals struggle to answer these basic questions. Security practitioners sometimes perpetuate the long-standing C-suite myth that “security’s got this” when it comes to everything from a missing gym bag to a missing gyroscope. The perception that someone, somewhere, must have already addressed, planned for, or is in the process of resolving the concern of the moment, provides comfort to our senior executives and job assurance for those of us in the profession. But the comfort is dangerous and the assurance is hollow. Rather, we should work to dispel the notion that security can or should protect everything. To do that, the savvy security executive endeavors to first identify and then deeply understand exactly what represents the future of the company, where it resides, and which employees have stewardship of this lifeblood. Done correctly, in partnership with key stakeholders including Human Resources (HR), Legal, IT Risk, and Engineering, Science or Business leaders, this approach provides laser-like focus on what really matters, shares ownership across components, and generates  confidence in a process designed to protect against existential threats to jobs and share price.

Build Your Team

Successful implementation of insider threat programs hinge on assembling the right team. IP protection is a team sport and should not be carried out by one component alone. The team requires willful senior level participants who are convinced the time is right to defend the company against the threat from within. Leadership is often motivated to take this step by a crisis sparked by the loss or near loss of a trade secret at the hands of a departing or on-board employee or contractor. But waiting for such a crisis is not advisable. Gather data on losses suffered within your industry, supply chain, or customers. Talk to FBI corporate outreach contacts and ask for examples of economic espionage targeting your technologies. Talk to HR about where employees go when they depart and ask those employee’s former managers whether cumulative losses pose a concern.

Meet one-on-one with a senior thought leader in Legal, IT Risk, HR, Business Development, or Research and ask them to partner with you to assemble a team and form an Insider Threat program. Next, meet unilaterally with each proposed team member to brief them on the threat and risk to proprietary data and seek their support to more strongly defend the company. In some non-defense corporate cultures, using the phrase “Insider Threat” can still generate privacy, trust, and culture concerns. In one large company, a security leader’s proposal to discuss such a program was met with this question from the head of HR, “Do you not think we should trust our employees?” The security leader responded, “I do, and I think we should have mechanisms in place to defend our trust.” Meeting first with each partner will allow you to listen to their concerns. Limit the team to five or six decision makers from key functions. When the team is assembled start asking the first of the Journalism 101 questions.

What?

Whether a newly appointed security leader or seasoned veteran, the question at the heart of IP protection is, “What exactly are we protecting?” Responses provided by security and business leaders to this single question help measure the need for an Insider Threat initiative or the maturity of an existing program. Common responses from the security ranks include; “I’m protecting these buildings”, “I’m protecting this campus”, “I’m protecting people”.  Even security professionals in large, sophisticated corporations frequently do not cite, “ideas”, “research”, “technologies”, or “critical employees”, when asked what they protect. Follow up questions on which campuses, buildings, or people are more critical than others are sometimes met with silence or criticism that the question implies some employees are more important than others. One long-tenured security leader responded by displaying his daily automated reports advising him which doors, hallways and offices were entered, but, he could neither articulate which company functions occurred there nor how his data was relevant.

Importantly, your team should pose the “What” question to key business leaders including the CEO, General Counsel, CFO, Supply Chain leader, Research or Engineering executives, Business Development or Sales heads, and corporate audit manager. Provide context by framing the question as an attempt to identify the small subset of proprietary information that would most damage the company if it fell into the wrong hands. Various formulas and thresholds can be customized to help guide this discussion and quantify the degree of damage to finances, share price and reputational risk.

Where?

Security professionals can only truly protect that which they know is there. Once CBI is identified, the team must learn where it resides, in both physical and cyber space. In large companies with thousands of employees and facilities, this question is more easily asked than answered. Yet, the answer is vital to learning how your CBI is exposed. One large company locating its CBI discovered a proprietary formula sitting in an open folder accessible by its entire employee population. Audit of the folder revealed that employees in high risk nations had visited the folder without any valid reason.

When countering the insider threat, the physical and the cyber security of CBI must be viewed as one holistic endeavor. The behavior of data and the behavior of humans are inextricably linked and the partnership between IT Risk and Physical Security should be seamless. Once aware that specific buildings, offices, or laboratories contain CBI, protocols and checklists for enhanced safeguarding can be drafted. This initiative counters more than just the internal threat. Upon learning the location of a sensitive manufacturing process one company found the process was part of a public tour route.

Who?

The seemingly simple “Who” question can generate more consternation than the previous two questions combined, particularly from your partners in HR and Labor & Employment Law.  While answering the first two questions is often labor intensive, this last query raises issues of policy, organizational culture, and law. Companies may learn that some CBI is assigned to contractors, and the team must wrestle with the issue of whether people with less allegiance, and more transient tenure, should be entrusted with the firm’s future. Yet, identifying employees who require access to CBI is easy compared to planning how to relate to them. This discussion should include: standards for employees to receive and maintain CBI access; policies on travel and device security; enhanced computer monitoring; and, governance protocols for investigative response to suspicious conduct. Importantly, the approach to such vital and often singularly knowledgeable employees should be an inclusive one that views them as special stewards with more responsibility than the average employee.

If approached carelessly, insider threat plans can breed mistrust, alienate key employees, erode company culture, and even violate labor or privacy laws. But, a quality program can be a leader’s most important legacy, reaping tangible dividends in loss prevented, jobs saved, and relationships forged.

Originally posted in the Security Magazine https://www.securitymagazine.com/articles/88644-insider-threat-programs-a-beginners-guide

Article Source: https://ets-riskmanagement.com/insider-threat-a-beginners-guide/

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marketing for gyms

How to Stand Out From the Pack – So Clients Will Willingly Pay More for Your Service Part-2

First Read Part-1

Let’s look at an example and how it stacks up against the five criteria: let’s look at the niche “brides-to-be who want to look their best on their wedding day”.

  1. A big enough group. On average in Australia every year there are about 6 marriages for every 1,000 people. So if you live in a city with a population of 1 million, then there will be about 6,000 potential new clients. Given that you’re probably looking for only 50-100 clients a year, this is plenty.
  2. People hungry for your service. There are not too many brides-to-be out there thinking “nah, don’t think I’ll bother doing anything special for my wedding day. I’ll just rock up as I am really.” Whether it’s losing weight, or just toning up, you can guarantee most brides-to-be have at least thought about a physical tune-up prior to the Big Day.
  3. You already have a track record. Have you trained brides-to-be before? Are you able to get them to sing your praises in a testimonial? One thing that’s great about this niche is that it’s really easy to get great testimonials to use in your marketing for gyms. “Before and after” pictures are a very powerful persuader. So you can imagine the contrast between the picture of the overweight bride-to-be, and the gorgeous, glowing bride on her wedding day. Envy and desire are hugely powerful motivators!
  4. It’s easy to find people in your chosen niche. Are brides-to-be easy to find? They buy bridal magazines, buy wedding gowns, choose wedding cakes, book reception venues, set up gift registries, choose wedding flowers, go to bridal expos—the list is endless. All of these places are easy and effective to advertise in. All of them target the people in your chosen niche.
  5. People willing and able to pay for your services. In 2009 (the latest stats available) the average Australian wedding cost $49,202. The numbers are very similar for the US. Brides-to-be expect to outlay large sums of money for everything on “the best day of their lives”. I’ll bet most would be willing to pay more than average for the right personal trainer to have them looking their very best on their wedding day.

So all-in-all this looks like a great niche. With a bit of fine-tuning you could probably get the bridesmaids as well!

marketing for gyms
marketing for gyms

Now it’s your turn. Sit down with a piece of paper and start to jot down some possible niches. Just let your mind wander and write down any niche that pops into your head. Don’t discount anything at this stage. By doing this without censoring yourself, you’ll find that you unlock the parts of your mind that are the most creative. Continue for at least 15 minutes.

Once you’re done, go back through the list. It can help to put them in a table and rank each one against the five criteria, say with a rating out of 10. Then choose the one that ranks highest against all five criteria, and see how it sits with you. Could you see yourself focusing on people in this niche? Do you feel like you have a lot to contribute in this niche? Is it something you’d enjoy? If it is great! If not, go to the next highest and repeat the process until you find something you’re happy with.

Once you’ve found what you think is a great niche, you may want get feedback from us at Create PT Wealth, so simply email info@CreatePTwealth.com  and we would be happy to discuss your choice with you. Sometimes it helps to have a sounding board—someone to cast an objective eye over what you’re doing, to reassure you that you’re on the right track.

Now that you’ve found your niche, we need to look at how to make the transition from what you’re currently doing, to becoming the specialist in your niche. But be careful. You’re not going to go out and sack all your existing clients. It’s important to make this transition stepwise—you still need to pay the bills while you’re doing it!

The steps in making the transition are:

  1. Define your chosen niche in more detail—what are their needs, wants, fears and frustrations?
  2. Find where people in your chosen niche hang out. Who has your clients before you?
  3. Check out the competition. Is anyone already targeting your niche? What are they doing? How can you differentiate yourself from them?
  4. Decide where and how you will market, and prepare your marketing for gyms strategy and your marketing materials.
  5. Refine your service, so that you exactly meet the needs of the clients in your new niche.
  6. Decide on your pricing structure.
  7. Do the marketing and measure the results.

Sales Systems

How to conduct a new client sales meeting right down to the methods and processes that gets them signed up every time.

Understand and analyze the process for conducting a Sales Meeting with a new potential client; including the key questions that you need to ask every time and how to best understand the needs of each individual.  Plus see a method for setting up your rates and fee’s schedule to guarantee success.

The killer system for handling leads, right from the initial phone call, through to the Delivery of your packages and rates and hardly anyone else is doing it!

Every process you have in your business must be guided by a system and we show you some very polished systems on how to operate your sales process.  If you arrive at this session with only a few ideas, or even none, then you will be in for a great surprise as you will have several methods to place into your business that will help you provide a great and very professional service time and time again.

If there have ever been things that have held you back from achieving your full potential when conducting a new client sales meeting, then this session is a must for you!

The personal development elements of how you conduct your business are going to be some of the major areas that can either trip you up, or can guarantee you success.  During this session, we highlight some of the major challenges that most PT’s face during a new client sign up and how to avoid them.

Unlock the keys that allow you to have massive success as a Personal Trainer.

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How to Stand Out From the Pack – So Clients Will Willingly Pay More for Your Service Part-1

Welcome to the start of an exciting journey! This is the first step in the process of you earning over $100,000 a year and working less than 20 hours per week. In this article we’ll look at what you need to do to start charging what you’re worth—which I suspect is a LOT more than what you’re charging now. But before we get started, there’s one concern that almost every personal trainer I talk to has around this subject, and that is: “What if I put up my prices, all my clients leave, and I can’t get any new ones. I still have to pay the bills!” Rest assured, I’m NOT suggesting you just put up your prices and not do anything else differently. That would be risky. Instead, what I’m going to show you is a system, that if you apply it as I show you, will have you consistently being able to charge at least double what you currently charge, and often a lot more.

Are you ready? Here goes….

The first thing you need to do is to DIFFERENTIATE your service. That means you need to stand out from the rest of the crowd. Stop being a “me too”. Because if you’re a me too, then you’re a commodity—it’s like buying petrol—people will shop around and only compare you on price. But if you set yourself apart so you have NO competitors, then there’s nothing for clients to compare you to. They stop buying on price, and instead look at you and what you have to offer.

But (I hear you say) given that there are 5,000 new personal trainers graduating every year, how are you going to set yourself apart?

Well, there are actually millions of possible ways to do that, but they fit into two main categories. To understand how this works, we need to look at an important business principle called “The Bathplug Diagram”. Here it is:

Imagine that you’re looking at the cross section of a bathtub, with the plug hole at the bottom. Every business lies somewhere on the curved line. Here’s how it works:

The people who make the highest profit are those at the top left and the top right of the diagram. Those at the top left are the ones who do a small volume of business, but at a very high price with a large profit margin. Like, say, a designer clothes store. Those at the top right of the diagram do a large volume, with low prices and a small profit margin. Like Kmart or Target.

marketing for gyms
marketing for gyms

The problem for most people is that they are too afraid to claim either of these two extreme positions. Instead they try to be “everything to everyone”, taking all business that comes along, and charging the least amount they can without going broke. It’s these people in the middle who struggle. The reason for this is that, when the economy goes bad, or “the plug is pulled” on the economy, these are the first ones to go down the drain. So here’s the key: the further up the sides of the bathtub you are, the better you’ll do. You can do that in one of two ways:

Model one: low volume, high price (like the designer clothes store)

This is probably the easiest model to set up. The way you do it is by finding a niche that you can specialize in. There are thousands, if not millions of possible niches out there. The reason that specializing works is that, given the choice, people would rather be trained by a specialist who knows exactly what they need, rather than a generalist who takes all-comers. And people are prepared to pay more for that privilege.

Think about the difference between a GP and a medical specialist. The GP has to see 70 or 80 patients a day, while the specialist sees a lot fewer patients, and charges a lot more!

Model two: high volume, low price (like Kmart or Target)

This model is generally a bit more effort to set up. The way you do it is by finding ways to have a lot more clients without having to spend a lot more hours on the job. That means leveraging your time. Here are two ways you can do that:

  1. Do group training. Instead of seeing one person and charging $200 an hour (like the specialist) you could see 20 people and charge them each $10 per hour to get the same outcome.
  2. Hire a lot of trainers to work for you. In this case you teach a lot of other trainers your system, and take a percentage of every dollar they earn. It does mean hiring and managing staff (and all the hassles that can go with that initially), but can be very lucrative in the long term.

For now we’ll concentrate on the first model (low volume, high price), since it’s the generally the quickest and easiest to set up, and is probably not too different from what you’re currently doing.

How to become a specialist

Specialising allows you to do a number of things:

  1. You can target your marketing for gyms, so you need to do less marketing and you get more clients.
  2. You can charge more, as people expect to pay more for a specialist, and they’re not just comparing you on price.
  3. You can work less hours without a cut in income, since your hourly rate goes up.
  4. You keep your clients for longer, since your training is tailored exactly to suit them.

Exactly what do I mean by “finding a niche to specialize in?” Actually, a more accurate description would be “finding a niche within a niche to specialize in”. In other words, you’re after a fairly narrowly targeted group. When I talk to personal trainers about specializing, they’ll often say to me something like “Oh, I already do that. I specialize in working with women.”

Well, this is NOT what I mean by specializing.

“Women” is a very broad niche. In fact it’s roughly half the people in the entire world! Working with the niche “women” is certainly not what I mean by “specializing”.

Instead, you need to find a niche WITHIN this broader niche.

Here are some examples of niches within the niche of “Women”: overweight women preparing for pregnancy, brides-to-be who want to look their best on their wedding day, or new mums who want to get back in shape after having a baby.

And here are some other examples of niches—Men in their 20s who want to pack on muscle, tri-athletes, people recovering from open heart surgery, paraplegics, people giving up smoking and not wanting to put on weight. Are you starting to get the idea?

Newbie mistake—many people who try to define a niche for themselves for the first time tend to choose a niche that is either too broad or too narrow. The next section will stop you from falling into this trap.

There literally are thousands of “niches within niches” out there. So how do you choose the right one for you? There are a few criteria that a good niche must meet. Here they are:

  1. There must be a big enough group of people in that niche. It’s no use building a business targeting albino pygmies!
  2. People in the niche must be hungry for your service—they must really WANT it. For example, targeting couch potatoes who’d rather drink beer and watch the footie than exercise may sound like a noble cause to work on, but the reality is, while they NEED your service, they don’t WANT it badly enough to do something about it. Don’t fall into the trap of choosing a group who really NEEDS your service, but just doesn’t WANT it.
  3. It should ideally be a niche where you already have a track record, either because it’s something you’ve done yourself, or you’ve successfully trained others in the niche before.
  4. It’s easy to find people in your chosen niche. Do they all read the same magazine? Do they hang out at the same conventions or expos? Do they all shop at the same store? Do they all buy a particular product? If you can find big groups of them, it really makes your marketing for gyms easy.
  5. The people in the niche are willing and able to pay for your services. For example while “long term unemployed people” may be a niche that fits the other criteria, they are unlikely to be reliable payers. On the other hand “busy executives who travel interstate at least once a week” are generally willing and able to pay a substantial amount for the right program.

More detail on Part 2

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Find XL Center Seating Charts!

We’ve spent hours gathering information, pictures and seating charts from every major venue in the United States and Canada. We know how important these events can be for you and therefore have provided a quick and easy way to find the perfect seats at the next big game or concert!

It is important to do your research before you attend any event where you are purchasing seated tickets. You may be able to pay the same amount of money for a better view within the arena and doing a little research will help you figure that out. If you’re like us, then you probably have received a phone call from a family member or friend saying, “Hurry, get your tickets they are almost out! You need to be sitting near us and I can’t remember our seat section! I only know they’re on the third row, lower section of the west end directly behind the basketball hoop.” Okay…thanks…I guess. This is a perfect scenario why xlcentertickets.info is so extremely handy. Not only can you quickly find the correct seating chart, but you can also grab your tickets here too! Nothing like knocking out two birds with one stone!

Website Here

You will notice that each XL CENTER SEATING CHARTS page comes equipped with a brief history of each stadium. Why you may ask? Well, for one, it’s a great conversation starter. As a “die-hard” fan one should know as much about their team as possible. That includes knowing about the history of the stadium in which their team plays in. As most games (or concerts) go, you may not be familiar with everyone sitting around you. Knowing a brief history of the stadium will add perceived value to yourself especially when you answer questions about the stadium with those next to you.

Most games or concerts that you go to are usually 2 – 4 hours in length and tend to finish in the evening. It’s always nice and extremely convenient to have hotel reservations at a hotel near your stadium. With the help of Google Maps, we’ve included a tool on each XL CENTER SEATING CHARTS page to visually show you all the nearest hotels to your event stadium with reviews of each hotel!

It’s also fun to not only know the history of the stadium in which you’re attending, but to know some quick facts about the venue as well. On each XL CENTER SEATING CHARTS page we’ve provided a “Quick Facts” section to give you some arrows in your quiver in case it’s trivia time at the big game! It’s always nice to know the seating capacity as you look around and gauge for yourself how full or empty the stadium is. Knowing when the stadium opened can give you more appreciation for the architecture that was put in to the construction of the facility. You may find that some amenities are lacking and knowing when the stadium was built can solve the mystery as to why it doesn’t currently exist.

Going to special events especially when it’s your favorite team or artist performing can be great for the soul. It gives a person something to look forward to. When you are at the game, you feel apart of a connected group that shares at least one thing in common, and this makes you feel awesome and electrified. This same sort of feeling can come from a concert of an artist you love. Good memories and times of old come rushing back as you are blown away by your favorite artist in what seems like your own private concert being performed just for you!

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The Ultimate Hens Night Ideas & Organization Guide Part- 3

Trustworthy Organizations for Hens Night Packages / Hens Night Services

There seems to be a preconceived notion that male entertainment companies can sometimes be a bit shady. This is both true and false; I’ll provide you with some tips on what to look out for below.

Most Hens night in Brisbane services will be happy to accept a small deposit fee to secure your date, for instance when I am speaking with a client for a package booking we simply require a $500 lock-in deposit fee to secure your booking and ensure no other ladies can book out that date. This gives you time to organise funds with the ladies and pick up cash/payments from everybody that owes you before the event begins, whilst still knowing your date is secured, payment would only be due the week before your event!

What to avoid:

Hens night Brisbane
Hens night Brisbane
  • Companies that deal in cash.  Dealing with cash typically means that the company is employing shady workers, usually foreigners who are working illegally. Dealing with illegal companies (and yes even some big ones – major competitors to us), can cost you big time – especially if things go wrong and you realize that you had illegally employed someone and your insurance doesn’t cover anything. It also means there is no money trail so a company can easily take your money and then take advantage of the fact that nothing has been documented. Be very careful when dealing with cash based businesses, all of John Parker Events workers are all legally able to work and possess ABN’s – Our business is registered and insured and we only deal with transfers.
  • Companies that don’t require deposits. These companies tend to cancel on you last minute if a “Better” event comes around (more profit for them), this leaves ladies in the dark and leaves you as the maid of honour to find someone last minute with the whole fate of the event in your hands (stressful much?!). This could be a disaster.

If organizing a deposit payment with any hens night / party planners always ensure they are providing a copy of their terms and conditions, read them carefully as to be sure there aren’t any hidden costs. Particularly read the different refund protocols for the service you have selected, if you have just booked a topless waiter then your refund policy may be different to that of a male stripper or a hens night package.

I would also look into their reputation, are they known for hosting hens nights primarily? Or are they more of a general party caterer? If it’s the latter I would definitely ask to see photos of the boys they will be providing, if they seem like they are avoiding showcasing their topless waiters it may be because they are outsourcing these for you – and hence charging higher rates. Check out their facebook reviews and the quality of their instagram to make sure their brand aligns with the things you value when it comes to hens nights! John Parker keeps all of our topless waiters in-house, they are all trained cocktail mixologists and we do not out-source anything at all, now that’s quality.

When examining their reviews on facebook, you want to avoid any companies that have reviews discussion poor refund policies or topless waiters that didn’t get the job done. If choosing to proceed with this company, take down the names of the waiters who didn’t do a good job in the review section and ensure you don’t get them! John Parker Events has some of the best topless waiters Australia wide and can easily be incorporated into any of our Hens night packages Brisbane. Be careful not to get tricked by “fake” reviews – the biggest male entertainment provider in Australia has thousands of fake reviews to inflate their score, but realistically they actually have hundreds of real “one star” reviews (they really aren’t that great after all). John Parker doesn’t hide their poor reviews, we only have two 1 star reviews in over 5 years of operating, with hundreds of real, verified reviews.

For More Detail Click Here

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swimmingvally

Reasons Why Your Real Estate Needs Swimming Pool Remodeling

To begin with, swimming pool remodeling serves a number of purposes. Shelling out some dimes on such a project is more than it’s worth because it doesn’t need to be done every year. Once done, you can be ensured of a functional pool for a number of years. Thus, the first advantage of swimming pool resurfacing is a great return on investment.

Despite the fact that the decision to go for Westlake Village pool remodeling depends mostly on the requirement, there are other factors too, which need to be taken into purview.

For instance, swimming pool remodeling increases the durability of the pool, which, in the long run, ensures the pool’s longevity.

By now you must be wondering when it becomes necessary to have your swimming pool renovated. The answer to this is whenever the pool floor tiles’ or plaster get damaged.

Swimming-Pool-Resurfacing-Service

Why?

Because when the floor becomes damaged, it can hurt you or your children. Apart from that, damaged floors are also an unsightly sight to behold.

So what changes can be made when resurfacing your swimming pool?

Changing the heating systems is one of the most preferred ones. These days, solar heating systems for pools are ruling the roost. The landscape of the area around the pool can be changed to give the surroundings an air of opulence.

Swimming pool resurfacing can thus serve as a viable alternative for showcasing the change in your lifestyle. This can be achieved by having the pool resurfaced using high-quality stones or tiles.

In the end, it boils down to the question of when should the work of swimming pool resurfacing be done?

The best time for swimming pool resurfacing happens to be in the months of winter. This is because the pool is not used during the winter season. However, if your residence happens to be in an area where it snows or rains a lot during winter time, then it would not be the right time for doing the work of resurfacing. In such a case, summer would be the best choice. This would entail foregoing a few days of swimming in the pool.

However, for getting the best out of your pool and giving it a new look altogether, it wouldn’t harm in sacrificing a few days of your comfort. Isn’t it?

View More Article

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marketing for fitness businesses

MARKETING, ADVERTISING AND SALES – SEPARATE BUT EQUAL CONTRIBUTORS TO YOUR SUCCESS

To anyone just starting out in business, marketing for fitness businesses or otherwise, the words marketing, advertising and sales all sound synonymous with large expenditures of money for very little return. We just want to get people through the doors, right? Can’t we just have a sales guy up front ready to take the money? And, be honest, raise your hand if you use the three words interchangeably. It’s ok. I used to be one of them.

Many business owners believe they have a killer marketing plan, advertising campaign and sales strategy in place when the opposite is true. When you start allowing marketing people to do sales and sales people to create and upload ads, you can run into serious issues that can impede your growth by a large margin.

Understanding the purpose of each of the disciplines is paramount to your success. So, let’s start with some definitions.

Marketing

marketing for fitness businesses
marketing for fitness businesses

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” – American Marketing Association.

This overarching term refers to what you need to do to create a plan to get your product in front of customers. This includes research into what your consumers want, how they want to receive it, how you will strategically “get the word out” (i.e. which mediums will you use to promote your product) and determining a budget that you will adhere to in spreading the word about your product. And, in fact, the next two pieces – advertising and sales – are planned out in detail under the marketing plan.

Advertising

“Advertising is the paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.” – About Money

Determined as part of your marketing plan, advertising comprises the actual mediums you chose to utilize to get the word out about your products. Placement mediums include everything from the traditional TV and Radio spots to Pay Per Click options such as Facebook, Instagram and Twitter Advertising. This is the portion of your plan that costs you money – make sure you have a tried and true plan to spend it or else it’s as good as throwing money down the drain.

Sales

“A sale is the act of selling a product or service in return for money or other compensation. Signaling completion of the prospective stage, it is the beginning of an engagement between customer and vendor or the extension of that engagement.” – Dictionary.com

Sales should be the easiest piece of the puzzle, right? In my experience, it can be the toughest job of all and many gym owners do not have actual processes in place to close the deal. Your Marketing Plan detailed the offer, your Advertising Campaign spread the word, now your Sales Team needs to take over to convince consumers the price is right and they need to jump on it before it’s too late. You must empower your sales team or dedicated trainers who do double duty as sales people to make decisions that allow for slightly different offerings to ensure you gain new customers. 

Separately, marketing, advertising and sales don’t do you any good. Together, they work in unison to target and solidify the ideal customer for your business.

If you’d like to lear exactly how to run powerful marketing campaigns for your business, check out my free webinar “Fitness Marketing Domination” and get registered!

At Profit Marketing Solutions, we have spent countless hours determining the best way to capture your ideal fitness audience for your marketing for fitness businesses and advertising efforts. Contact us today to discuss how we can help you take your gym to the next level.

Source URL: https://pfmarketingsolutions.com/2017/07/10/marketing-advertising-and-sales/

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off grid solar

Solar Growth Is Steadily Rising in Australia Based on Industry Report

Australian Solar Council reported that off-grid solar system kits installations in Australia increased 10% during the second quarter of 2017 compared with Q1.

The total number of STCs (Small-scale Technology Certificates) created was 54% above Clean Energy Regulator targets. It also shows there were more than 16,000 SWH (solar water heater) and 41,500 solar power PV certificates created during the quarter.

It is unknown if the trend will continue, but trading prices of solar rebate certificates have already fallen more than 32% during July in just a week.

The Clean Energy Regulator has taken steps to clamp down on the installation of unapproved panels. A number of STCs up are in breach of the required standards.

off-grid solar
off-grid solar

As outlined in the ‘Clean Energy Australia’ 2016 report, the growth in solar fits with the Clean Energy Council’s (CEC) positive predictions for 2017. It also mentioned that household and commercial solar growth is steady, with the fastest-growing sector being commercial solar between 75 and 100 kW.

More than 17% of all electricity generation in Australia during the year are from renewable, which also generally increased in 2016, with small-scale solar PV accounting for 16% of the total.

According to the CEC, the industry outlook is positive for 2017-2020 because of several state governments recognizing its economic opportunities provided by RET (Renewable Energy Target).

There are also the more ambitious state targets, including 100% of energy from renewables in the ACT by 2020, and 50% in Queensland by 2030.

Article Source: https://positive.net.au/solar-growth-is-steadily-rising-in-australia-based-on-industry-report/

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HOW TO CREATE A SUCCESSFUL & SCALABLE FITNESS BUSINESS

I’m just going to put this out here: it is downright difficult to compete in the fitness industry these days for digital marketing fitness, let alone set yourself up for long-term financial success. I read a statistic recently that indicated there were nearly 37,000 health clubs/fitness centers in the United States alone. So, how in the world are you going to make sure that what you offer not only brings in enough clients to keep your head above water, but also generates enough revenue that you can rest assured that the lights will come on for another day and you may even be able to take that vacation you’ve been dreaming about for years?

Here are 5 Go-To Methods I recommend to all of my consulting clients to ensure their gym is around longer than it took to build it out:

digital marketing fitness
digital marketing fitness
  1. Adjust your business model to include layers of memberships. There are many gyms out there that exist solely in one niche – one price point, one type of membership. In this current climate, that’s not going to keep you competitive. If you introduce multiple price points, you can cast a wider net to attract more potential clients in different demographic segments.

Start with your basic membership – the lowest price point – these are the people who just want to come in, do their own thing and leave. They will not require too much of your time which is good, because they’re not paying for it. Level that up to your next price point and introduce large group/team training ie: boot camps, yoga, spin – any type of class where you can have one instructor who is giving specific exercises, but in a larger group setting. It’s a little more structured, but still not too much personal attention. Your next level should be a couple of sessions of small group training per week where you cap your group to 4-6 people and each individual gets more attention. That can be bumped up again to include unlimited small group training sessions for a higher price tag. Round out your price list with private one-on-one training for those clients who want a completely individualized program and a lot of attention.  Each level will appeal to a different type of client and require a specific level of interaction in direct relation to the price tag.

  1. You MUST have multiple profit centers – ideally 6-8 sources. This is where many gyms set themselves up for failure. What do I mean by this? Diversify your offerings! Just like with stocks, you do not ever want to put all of your eggs in one basket. What if that basket breaks? Your completely out of luck. Don’t tie all of your potential into one profit center. Explore alternate product offerings such as supplements, sports performance, nutrition, heart rate monitors, specialty programs, saunas, massage/FST, workshops, clinics, seminars…the list is only limited by your own creativity. Whatever you do will not only open up another revenue stream, but will also increase your overall visibility and perceived value in the community, in turn leading to additional potential clients.
  2. If you don’t currently offer Small Group Training (SGT), get that set up immediately. Over the past ten years, private training clients have become fewer and further between. At the same time, the interest in small group training (4-6 clients) has grown exponentially. While my gym tends to attract more private training clients than many across the nation due to its location, I still wanted to figure out how to take advantage of the SGT trend and make it just as lucrative for my gym and it worked out perfectly. Now, they are not only tied to the trainers, the program and the gym itself; they are now tied with the other members in the group. It creates more of a bond.

Let’s use my own numbers at Pulse Fitness for digital marketing fitness. My trainer was already going to set aside an hour of his time for Private Training Client A for $80.  For that same hour of his time, we decided to replace out the single session PT client with a SGT session. I lowered the individual cost of each client to $45 per client and raised the number of clients to 4 in same time slot. I am now bringing in $180 for the same hour with the same coach which is more than 2.5 times the total I collected for the single private training client during the same amount of time. Why wouldn’t you do this?! Not to mention that most of our PT clients only purchase a handful of sessions and then move on. Our SGT clients tend to sign monthly contracts that earn this same hourly rate month after month. Don’t miss out on that piece of the financial pie. 

  1. Do not pay your trainers per head, per session or a percentage. Pay your trainers a flat rate for their time; not for what they’re doing. This does several things for you. First of all, it keeps your employee costs predictable every month. Gym Owners are, as a whole, pretty bad with money. As soon as it comes in, we spend it. This way, there are no surprises when it comes to payroll and you know exactly how much is left over to cover any unexpected expenses. Secondly, it doesn’t matter if your trainer has one client or 30, your costs do not change. You can keep your coaches on a set schedule that is hourly so that no matter what they do, they make the same amount. This puts you in charge of your own gym, your own payroll, your trainers and your own money – not the other way around.
  2. Stop selling sessions! If there is only one thing that you take away from this blog, remember this: stop selling sessions and start selling results. Everyone is different and it takes a different amount of time to reach their goals. There is no way to say that someone can reach their goal in 5 sessions, 10 sessions, or more, especially since these session packages don’t usually expire. One client may come in 5 x week and spend the entire 10-session package by week two; another may come in twice one week and you won’t see their smiling face again for a month! Hence any results they may have expected or you may have promised are impossible to predict.

Additionally, most trainers are not very good sales people as they intrinsically want to help people and feel “bad” asking for money from the same clients time and again. Remove that obstacle and sell people into monthly memberships with x sessions per month instead of x sessions total. Sell them into the long-term results they will get from continuing with a program – lose body fat, increase self-confidence, feel great about themselves, or accomplish the impossible. This way, you’re only selling a client once and you will have recurring monthly EFTs.

Article by: https://pfmarketingsolutions.com/2017/12/04/fitness-business-success/

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